Saks
Saks department store campaigns blending high-fashion editorial polish with urban lifestyle narratives
Featured Saks projects
This week's top Saks projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Saks · Chanel Métiers d'art Collection
The latest campaign for the Chanel Métiers d'art collection at Saks masterfully captures the intersection of storied heritage and contemporary urban life. Under the sharp creative direction of Elle Strauss and art direction from Christina Sulpizio, the project leans into a refined editorial aesthetic that celebrates the brand's commitment to exquisite craftsmanship. Photographer Coni Tarallo utilizes a sophisticated mix of natural light and studio strobe to emphasize the tactile quality of the materials, from the delicate, cascading feathers on a stiletto pump to the rich, matte texture of suede handbags. Model Jennifer Matias navigates the narrative with an effortless, polished confidence, appearing as both a focused professional in sharp, double-breasted plaid tailoring and a vision of elevated street style. By juxtaposing the structured elegance of Chanel accessories against weathered stone pedestals and minimalist concrete architecture, the campaign creates a compelling tension between the ancient and the modern. These editorial and commercial portraits prioritize a clean, uncluttered visual language, allowing the iconic interlocking CC logos and signature quilted patterns to take center stage. Through a lens of deliberate minimalism, the photography highlights the meticulous detail inherent in the Métiers d'art pieces, solidifying their status as timeless staples within the landscape of luxury fashion houses while maintaining a vibrant, lived-in energy.
Project Saks · Saks SP24 Fashion Campaign
The Saks SP24 fashion campaign presents an expansive vision of seasonal tailoring and resort-ready leisure. Shot across a series of sun-drenched domestic and urban settings, the imagery leans into a clean, editorial aesthetic that balances the architectural precision of tailored menswear and gowns against the relaxed, textured backdrop of modern garden patios and classic car interiors. Photographers Erika Long and Sam Nixon anchor the visuals in warm, natural light, utilizing golden hour tones to accentuate the tactile qualities of satin, tweed, and metallic fabrics. Throughout the campaign, the styling—ranging from eclectic oversized blazers to structured evening wear—is punctuated by deliberate, polished details like silver jewellery and vintage accents. The ensemble cast, including Sara Sampaio, Axel Hermann, and Diana Achan, populates a world defined by its breezy, candid sense of ease, with makeup artistry by Jezz Hill maintaining a consistent, refined polish across every look.
Saks · Fall 2022 (Director Cut)
Saks presents its Fall 2022 Director Cut, a high-energy campaign focused on luxury fashion and seasonal wardrobe layering. The project captures a diverse cast of models across both vibrant studio environments and natural outdoor settings, highlighting contemporary outerwear and accessories. Produced by Golden Projects, the film utilizes a live-action technique to transition between group choreography, unboxing, and portraiture. The aesthetic relies on warm, saturated color grading and vertical framing to maintain a fast-paced visual rhythm throughout the production.
Saks · My New Theory
Saks presents My New Theory, a fashion-focused commercial spot that explores the intersection of personal style and the convenience of mobile shopping. The film follows a central character through a series of vignettes, moving from relaxed, intimate interiors to outdoor sequences that emphasize a lifestyle-oriented approach to retail. Produced by Golden Projects, the work utilizes natural light and a clean visual aesthetic to draw attention to apparel textures. The sequence balances portraiture with active, lifestyle-driven framing, anchored by a warm color palette that maintains a consistent tone throughout the film.
Saks · 2021 Q3 Fall
Saks presents its 2021 Q3 Fall campaign, a high-fashion showcase featuring a diverse ensemble cast across a series of urban and interior environments. The production navigates through city streetscapes and intimate, warmly lit spaces, emphasizing the tactile qualities of layered textures and footwear. With production by Golden Projects, the work utilizes live-action techniques and directional lighting to maintain a cinematic aesthetic. The sequence focuses on the movement and styling of the seasonal collection, leaning into natural light and rapid cuts to define its visual rhythm.
Saks · 2021 Q2 Pre Fall: 30
Saks presents its 2021 Q2 Pre-Fall campaign, a commercial look into the seasonal transition of luxury fashion. Captured in a sun-drenched, meticulously furnished apartment, the film focuses on the ritual of preparation, moving through vignettes of high-end styling. The production, handled by Golden Projects, utilises live-action techniques and warm, cinematic lighting to highlight textures across footwear, jewellery, and seasonal ready-to-wear garments. The narrative leans into an atmospheric, clean aesthetic that prioritises the tactility of the collection within a sophisticated residential setting.
Saks · 2022 Q2 Pre-Fall :30
Saks presents its 2022 Q2 Pre-Fall commercial, a 30-second spot exploring the intersection of modern urban life and retail convenience. The film follows a protagonist navigating city streets, seamlessly integrating digital shopping notifications with the tactile experience of luxury fashion. Produced by Golden Projects, the live-action piece showcases a seasonal wardrobe featuring patterned coats and silver heeled mules. Captured with cinematic framing and natural light, the campaign highlights the brand's focus on contemporary style within a metropolitan environment.
Project Saks · Saks Fifth Avenue Fall 2025 Campaign
Saks presents their Fall 2025 campaign, capturing the season's latest luxury collections through a series of street-level vignettes. The imagery, lensed by photographer Angelo Pennetta, leans into an urban aesthetic that pairs sophisticated styling with the texture of a metropolitan backdrop. Featuring models Camille Rowe, Neelam Gill, Paloma Elsesser, Sanique Dill, and Sijia Kang, the production highlights diverse silhouettes and autumn layering against a neutral, stone-paved environment. With casting directed by Erin Simon, the series relies on natural light and clean composition to focus on material details, from feathered coats to intricate lace textiles.
Project Saks · Saks Man March 2024
Saks presents its March 2024 editorial feature for Saks Man, showcasing a curated selection of contemporary menswear staples. The imagery focuses on clean, minimalist compositions that highlight garment textures and seasonal layering, from knit cardigans to collared shirts. Photographer Dan Li captures model David Ikuepamitan in a series of intimate portraits. The campaign utilizes natural light and a warm, tonal palette to maintain a restrained aesthetic, grounding the editorial presentation within a relaxed, everyday context.
Project Saks · Saks Holiday 24
Saks introduces its Holiday 24 campaign, a multi-faceted exploration of seasonal glamour and high-fashion tailoring. Captured by photographer Dan Li, the project balances clean, studio-based editorial portraits with narrative, warmth-filled scenes of holiday gatherings. The visual language shifts between monochromatic color studies and polished, festive environments, showcasing a diverse cast that includes Tyson Beckford, Chinchin Hsu, Fernanda Ly, Mahany Pery, Malaika Holmén, Pyper America Smith, Richard Biedul, and TJ Moore. Throughout the series, Li employs techniques including analogue film, chiaroscuro lighting, and soft natural light to emphasize the tactile quality of the collection’s luxury fabrics—ranging from heavy velvets and tweed to metallic fringe and detailed graphic knits. The campaign oscillates from minimalist, solid-backdrop portraits to layered interior narratives, successfully blending high-end sartorial precision with a spirited, celebratory atmosphere.
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