Brand
ProjectLucky Brand | Spring 2025

Lucky Brand Jeans Lucky Brand | Spring 2025 2025
Associated creatives
Tags
Description
This vertical editorial photograph for Lucky Brand Spring 2025 was captured by photographer Benjo Arwas in a dry desert landscape under a clear blue sky. A female model reclines across the seat of a vintage red motorcycle, wearing a dark brown shirt and denim jeans, while a male model stands nearby in a white tank top and blue jeans. The natural sunlight highlights the vivid red of the motorcycle and the dusty terrain of the background. The scene features models Camille Opp, Erin Eliopulos, Lucas Ucedo, and Tehya Elam in a candid outdoor setting.
Style
Editorial, Vertical, Earthy, Clean
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Navy (50%)
Crimson (30%)
Pure White (20%)
Background
Desert
Context
Advertising Campaign, Lookbook