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Portrait of a young red-haired woman with braids and small flowers on her face and chest, photographed by Benjo Arwas for Lucky Brand.

Lucky Brand Jeans Lucky Brand | Spring 2025 2025

About

This portrait for the Lucky Brand Spring 2025 campaign, photographed by Benjo Arwas, features a young woman with long red hair styled in two braided pigtails. Small white daisy-like flowers are delicately placed across her face and collarbone. She has prominent freckles and wears a light-colored V-neck top. The natural lighting highlights the textured details of her skin and clothing.

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Background

Clear Sky

Context

Advertising Campaign