Lucky Brand Jeans Lucky Brand | Spring 2025 2025

Description

Captured by photographer Benjo Arwas for Lucky Brand's Spring 2025 campaign, this vertical editorial image portrays a model walking through a dry, sunlit rural landscape. The subject wears a denim jacket and light-wash jeans, striding across sparse earth with cattle grazing in the background. In the lower foreground, the vibrant blue hood and front quarter of a classic car frame the bottom of the shot. The warm, natural lighting highlights the textured terrain and the relaxed styling of the apparel.

Style

Editorial, Vertical, Warm

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Agricultural Land

Context

Advertising Campaign