Lucky Brand Jeans Lucky Brand | Spring 2025 2025

Description

A portrait of a male model standing outdoors on a dry, grassy hill overlooking distant hills under an overcast sky. He wears a dark textured hoodie over a patterned shirt and light shorts, holding a straw hat and a denim jacket in his hand. The image is part of the Lucky Brand Spring 2025 campaign, photographed by Benjo Arwas. Natural soft lighting and a warm, desaturated color grading define the aesthetic.

Style

Vertical, Commercial, Desaturated

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Meadow

Context

Advertising Campaign