Lucky Brand Jeans Lucky Brand | Spring 2025 2025

Description

This vertical campaign photograph for Lucky Brand features a black man standing barefoot on dry, grassy terrain holding fresh lemons. He wears a layered outfit consisting of a blue and white plaid overshirt, a light blue button-down shirt, a white t-shirt underneath, and light wash denim jeans. He balances with one foot resting on his opposite knee while holding lemons in both his hands, with additional lemons scattered on the ground around him. The background reveals an open landscape under a clear, pale sky. The lighting is bright and natural, casting soft shadows across the scene with a warm, earthy color grading.

Style

Vertical, Commercial, Earthy, Grainy

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Background

Desert

Context

Advertising Campaign