Brand
ProjectLucky Brand | Spring 2025

Lucky Brand Jeans Lucky Brand | Spring 2025 2025
Associated creatives
Tags
Description
This detailed monochrome photograph focuses on a person's hands adorned with delicate rings, small tattoos, and a charm bracelet, holding a striped garment tied around the waist. The subject wears a textured, patterned white shirt against a plain light background. Photographed by Benjo Arwas for Lucky Brand's Spring 2025 campaign, the image emphasizes tactile fabrics, accessories, and intimate framing. The soft lighting and high-contrast black-and-white grading highlight skin texture, small finger tattoos, and intricate clothing details.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film
Industries
High Street Fashion
Color
Pure White (60%)
Charcoal (40%)
Background
White Seamless
Context
Advertising Campaign, Lookbook