Lucky Brand Jeans Lucky Brand | Spring 2025 2025

Description

Captured by photographer Benjo Arwas for the Lucky Brand Spring 2025 campaign, this portrait features a long-haired male model posing outdoors in a dry, mountainous landscape. He wears a cream-colored short-sleeve button-down shirt detailed with blue floral embroidery, layered over a white t-shirt and paired with dark jeans. The natural outdoor lighting highlights the soft textures of the apparel against the hazy background. Additional credits include models Camille Opp, Erin Eliopulos, Lucas Ucedo, and Tehya Elam.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Valley

Context

Advertising Campaign