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Black man wearing a blue denim jacket leaning against a blue car with luggage on the roof for Lucky Brand.

Lucky Brand Jeans Lucky Brand | Spring 2025 2025

Associated creatives

Tags

Description

Lucky Brand Spring 2025 campaign photograph by Benjo Arwas featuring a black male model posing outdoors. The model wears a blue denim jacket over a striped t-shirt and light-colored jeans, leaning against a blue vehicle with vintage luggage stacked on a roof rack. Warm natural lighting highlights the textured fabrics and relaxed setting.

Style

Vertical, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

High Street Fashion

Color

Denim (50%)
Beige (30%)
Off-Black (20%)

Background

Clear Sky

Context

Advertising Campaign