Lucky Brand Jeans Lucky Brand | Spring 2025 2025

Description

An outdoor fashion campaign photograph for Lucky Brand Spring 2025 captured by photographer Benjo Arwas. A Black man wearing a black varsity jacket and striped shirt leans against the door of a bright blue vintage car with luggage strapped to the roof. In the background landscape, another person stands in a dry field under warm, natural lighting. The composition employs a horizontal framing style with warm color grading and a golden-hour aesthetic.

Style

Editorial, Horizontal, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Desert

Context

Advertising Campaign