Lucky Brand Jeans Lucky Brand | Spring 2025 2025

Description

Captured by photographer Benjo Arwas, this campaign image for Lucky Brand Spring 2025 features models posing with a vintage red motorcycle and sidecar. The outdoor scene is set against a dry terrain and an expansive clear blue sky, evoking a casual road trip atmosphere. Natural sunlight highlights the textured denim jeans, layered tops, and caps worn by the subjects. The composition employs a vertical framing with authentic film styling, capturing a relaxed and candid mood.

Style

Vertical, Commercial, Desaturated, Golden Hour

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Desert

Context

Advertising Campaign