Lucky Brand Jeans: Lucky Brand | Spring 2025

Apr 2025

Lucky Brand leans into a rugged, Americana-inspired aesthetic for its Spring 2025 campaign. Photographed by Benjo Arwas, the collection imagery explores themes of road-trip adventure and nostalgia, captured across a series of sun-drenched desert landscapes. The visuals prioritize tactile textures, highlighting the season's denim, knitwear, and intricate accessories through an authentic, analogue film lens. The series features models Camille Opp, Erin Eliopulos, Lucas Ucedo, and Tehya Elam in candid, lifestyle-oriented settings. The compositions incorporate vintage vehicles, leather luggage, and golden hour lighting to build a cohesive narrative. By utilizing natural light and earthy color palettes, the campaign maintains a raw, documentary-style approach to high street fashion.

Editorial, Vertical, Warm, Golden Hour

Analogue / film, Natural light

Advertising Campaign