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Brand
Lucky Brand Jeans
ProjectLucky Brand | Spring 2025
Red-haired model leaning over the front seat inside a vintage car during sunset, photographed by Benjo Arwas for Lucky Brand Spring 2025.

Lucky Brand Jeans Lucky Brand | Spring 2025 2025

Associated creatives

Benjo Arwas
Benjo ArwasPhotographer
Camille Opp
Camille OppModel
Erin Eliopulos
Erin EliopulosModel
Lucas Ucedo
Lucas UcedoModel
Tehya Elam
Tehya ElamModel

Tags

red haired woman in carred haired womanwoman in carwoman leaning on car seatred hairfrecklesknitted sweatervintage car interiorcar steering wheelcar rearview mirror

Description

This image, part of the Lucky Brand Spring 2025 campaign, was captured by photographer Benjo Arwas. It features a model with long red hair and visible freckles resting her arms over the back of a vintage car seat. The interior reveals red upholstery, a steering wheel, and a rearview mirror reflecting a golden sunset glow. Warm natural light illuminates her hair and face, creating an intimate, nostalgic mood. The composition focuses tightly on the subject from inside the vehicle, with a soft-focus landscape visible through the windshield.

Style

Editorial, Horizontal, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Beige (50%)
Jet Black (30%)
Burgundy (20%)

Background

Carpark

Context

Advertising Campaign