Brand
ProjectLucky Brand | Spring 2025

Lucky Brand Jeans Lucky Brand | Spring 2025 2025
Associated creatives
Tags
Description
This fashion campaign image for Lucky Brand Spring 2025, photographed by Benjo Arwas, features four models posing in an open landscape around a vintage blue car with luggage stacked on top. Models Camille Opp, Erin Eliopulos, Lucas Ucedo, and Tehya Elam are styled in casual apparel including denim jackets, knitwear, and graphic outerwear. The natural outdoor setting under a clear sky provides a relaxed, sun-drenched atmosphere. The composition highlights the group against the striking blue vehicle and the natural terrain background.
Style
Horizontal, Commercial, Warm, Golden Hour
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Royal Blue (40%)
Jet Black (30%)
Beige (30%)
Background
Desert
Context
Advertising Campaign