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Four models pose around a vintage blue car parked in an outdoor landscape for Lucky Brand Spring 2025 campaign.

Lucky Brand Jeans Lucky Brand | Spring 2025 2025

Associated creatives

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Description

This fashion campaign image for Lucky Brand Spring 2025, photographed by Benjo Arwas, features four models posing in an open landscape around a vintage blue car with luggage stacked on top. Models Camille Opp, Erin Eliopulos, Lucas Ucedo, and Tehya Elam are styled in casual apparel including denim jackets, knitwear, and graphic outerwear. The natural outdoor setting under a clear sky provides a relaxed, sun-drenched atmosphere. The composition highlights the group against the striking blue vehicle and the natural terrain background.

Style

Horizontal, Commercial, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Royal Blue (40%)
Jet Black (30%)
Beige (30%)

Background

Desert

Context

Advertising Campaign