Lucky Brand Jeans Lucky Brand | Spring 2025 2025

Description

This photograph for the Lucky Brand Spring 2025 campaign was captured by photographer Benjo Arwas. The image features a young Black man seated behind the steering wheel of a vintage car, wearing a dark varsity jacket adorned with patches and embroidery. Warm, golden sunlight illuminates the scene, casting a nostalgic glow over the subject and the vehicle's interior. The composition captures a candid, contemplative moment with the model looking directly toward the camera. Natural lighting and a warm colour palette enhance the cinematic quality of the portrait.

Style

Horizontal, Commercial, Golden Hour

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Road

Context

Advertising Campaign