Lucky Brand Jeans Lucky Brand | Spring 2025 2025

Description

This campaign image captured for Lucky Brand's Spring 2025 project features a blue vintage estate car parked on a dry, grassy dirt track. Wooden luggage cases are secured to a roof rack atop the vehicle, evoking a sense of a road trip. The surrounding landscape consists of rolling hills under a soft twilight sky featuring a visible moon. The photography style presents a natural, observational aesthetic with warm horizon lighting and visible film grain characteristics. Benjo Arwas served as the photographer for the shoot.

Style

Documentary, Horizontal, Desaturated, Warm

Techniques

Analogue / film, Natural light

Industries

Mass Market Automotive

Color

Background

Meadow

Context

Advertising Campaign