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This campaign image captured for Lucky Brand's Spring 2025 project features a blue vintage estate car parked on a dry, grassy dirt track. Wooden luggage cases are secured to a roof rack atop the vehicle, evoking a sense of a road trip. The surrounding landscape consists of rolling hills under a soft twilight sky featuring a visible moon. The photography style presents a natural, observational aesthetic with warm horizon lighting and visible film grain characteristics. Benjo Arwas served as the photographer for the shoot.