Brand
ProjectLucky Brand | Spring 2025

Lucky Brand Jeans Lucky Brand | Spring 2025 2025
Associated creatives
Tags
Description
Captured by photographer Benjo Arwas for the Lucky Brand Spring 2025 project, this outdoor fashion campaign image features model Camille Opp seated inside an open green vintage trunk. The red-haired subject wears a brown suede jacket over a white lace blouse, denim shorts, and tall leather boots filled with wildflowers. Set against a dry landscape under a clear blue sky, the composition is accented by a vibrant red suitcase resting beside the trunk. The natural lighting highlights the tactile textures of the leather and foliage, evoking an adventurous spirit.
Style
Editorial, Lifestyle, Vertical, Warm
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Camel (40%)
Pure White (30%)
Espresso (30%)
Background
Clear Sky
Context
Advertising Campaign