Lucky Brand Jeans Lucky Brand | Spring 2025 2025

Description

This campaign image for Lucky Brand Spring 2025 was photographed by Benjo Arwas and features a model wearing a dark straw cowboy hat and a pleated white button-down shirt. The subject stands outdoors in a dry, sunlit landscape with sparse vegetation and rolling hills in the background. Natural backlighting highlights the model's wavy reddish hair and creates a warm, golden-hour atmosphere. The styling combines rustic accessories with casual apparel for an editorial look.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Woodland

Context

Advertising Campaign