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  • ·Lucky Brand Spring 2025 denim campaign portrait
Brand
Lucky Brand Jeans
ProjectLucky Brand | Spring 2025
Long-haired male model wearing a denim jacket and jeans seated in the open doorway of a blue car

Lucky Brand Jeans Lucky Brand | Spring 2025 2025

Associated creatives

Benjo Arwas
Benjo ArwasPhotographer
Camille Opp
Camille OppModel
Erin Eliopulos
Erin EliopulosModel
Lucas Ucedo
Lucas UcedoModel
Tehya Elam
Tehya ElamModel

Tags

long haired man seated in carman seated in carlong haired manman in denim jacketdenim jacketblue denim jacketlight wash jeansdistressed jeansbrown leather boots

Description

Photographed by Benjo Arwas for the Lucky Brand Spring 2025 campaign, this portrait features a male model with long blonde hair seated in the open doorframe of a vintage blue car. He wears a classic denim jacket over a patterned shirt, light wash jeans with distressed knees, and brown leather boots. The outdoor scene is bathed in warm natural lighting against an earthy ground. Models Camille Opp, Erin Eliopulos, Lucas Ucedo, and Tehya Elam also contributed to the project.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Royal Blue (50%)
Camel (30%)

Background

Desert

Context

Advertising Campaign