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Brand
Lucky Brand Jeans
ProjectLucky Brand | Spring 2025
Four models posing outdoors among vintage leather suitcases in a dry, mountainous landscape during golden hour.

Lucky Brand Jeans Lucky Brand | Spring 2025 2025

Associated creatives

Benjo Arwas
Benjo ArwasPhotographer
Camille Opp
Camille OppModel
Erin Eliopulos
Erin EliopulosModel
Lucas Ucedo
Lucas UcedoModel
Tehya Elam
Tehya ElamModel

Tags

four models posingfour modelsmodels posingwoman standingwoman seated

Description

This outdoor fashion campaign image for Lucky Brand Spring 2025, photographed by Benjo Arwas, features four models posing in a rugged, sun-drenched mountainous landscape. Piled vintage leather suitcases serve as props amongst the dry terrain. The models wear casual apparel including denim, light knitwear, and patterned dresses, illuminated by warm golden hour sunlight. The vertical composition captures a relaxed, adventurous mood with natural tones and earthy textures.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Beige (40%)
Pure White (30%)
Chocolate (30%)

Background

Mountain

Context

Advertising Campaign