Brand
ProjectLucky Brand | Spring 2025

Lucky Brand Jeans Lucky Brand | Spring 2025 2025
Associated creatives
Tags
Description
Photographed by Benjo Arwas for Lucky Brand's Spring 2025 campaign, this outdoor lifestyle image features a model seated on a vintage red motorcycle. The subject wears classic blue denim overalls with a brown leather belt over a white polo shirt, paired with brown casual shoes. The composition captures a relaxed, sunlit outdoor setting with a clear blue sky overhead and dusty terrain underfoot. Natural daylight illuminates the scene, emphasizing the rich red hues of the motorcycle and the textured denim fabric. The shot reflects a rustic Americana aesthetic characteristic of the brand's seasonal storytelling.
Style
Lifestyle, Vertical, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Denim (50%)
Pure White (30%)
Camel (20%)
Background
Clear Sky
Context
Advertising Campaign