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  • ·Lucky Brand Spring 2025 denim overalls campaign
Model wearing denim overalls and white polo sitting on a vintage red motorcycle under a clear blue sky.

Lucky Brand Jeans Lucky Brand | Spring 2025 2025

Associated creatives

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Description

Photographed by Benjo Arwas for Lucky Brand's Spring 2025 campaign, this outdoor lifestyle image features a model seated on a vintage red motorcycle. The subject wears classic blue denim overalls with a brown leather belt over a white polo shirt, paired with brown casual shoes. The composition captures a relaxed, sunlit outdoor setting with a clear blue sky overhead and dusty terrain underfoot. Natural daylight illuminates the scene, emphasizing the rich red hues of the motorcycle and the textured denim fabric. The shot reflects a rustic Americana aesthetic characteristic of the brand's seasonal storytelling.

Style

Lifestyle, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Denim (50%)
Pure White (30%)
Camel (20%)

Background

Clear Sky

Context

Advertising Campaign