Lucky Brand Jeans Lucky Brand | Spring 2025 2025

Description

Photographed by Benjo Arwas for the Lucky Brand Spring 2025 campaign, this outdoor fashion editorial features four models posed amongst a stack of vintage leather suitcases under a clear blue sky. The central seated model wears a khaki utility jacket over a light denim-style top and loose jeans, while models stand and sit nearby in seasonal apparel including a plaid dress and knee-high leather boots. Natural sunlight illuminates the scene, highlighting rich textures of leather, denim, and woven fabrics. The composition captures a nostalgic, adventurous spirit characteristic of the brand's seasonal storytelling.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Clear Sky

Context

Advertising Campaign