Lucky Brand Jeans Lucky Brand | Spring 2025 2025

Description

This Spring 2025 campaign image for Lucky Brand, photographed by Benjo Arwas, features models Camille Opp, Erin Eliopulos, Lucas Ucedo, and Tehya Elam in an arid outdoor landscape under a bright, clear sky. Two models are seated together on a red motorcycle, wearing casual denim jeans, white tank tops and dark shirts, paired with baseball caps. The composition captures a relaxed, sun-drenched aesthetic with natural lighting highlighting the textured denim and dusty terrain in the background.

Style

Lifestyle, Vertical, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Desert

Context

Advertising Campaign, Lookbook