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Man in leather jacket and fedora and woman in light jacket seated on grass beside a red dirt motorcycle in a grassy meadow.

RM Williams Pre-Fall 2022

About

An editorial campaign image for RM Williams featuring a man and a woman seated on a grassy hillside in a rural setting. A red dual-sport dirt motorcycle is parked directly behind them on the sloping meadow. The man wears a brown leather jacket, light henley shirt, grey trousers, and a dark fedora hat. The woman wears a light-colored canvas jacket, black trousers, and black leather boots with long blonde hair. The lighting is natural and warm, casting a gentle golden tone across the landscape. Rolling green hills and sparse trees form the background under an overcast sky.

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Project

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Industries

Background

Meadow

Context

Advertising Campaign