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Two smiling female models sitting outdoors amongst scattered oranges for Lucky Brand Spring 2025 campaign

Lucky Brand Jeans Lucky Brand | Spring 2025 2025

Associated creatives

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Description

This portrait from the Lucky Brand Spring 2025 campaign features two female models seated outdoors on dry ground surrounded by scattered oranges. Photographed by Benjo Arwas, the scene captures a warm, natural aesthetic with soft sunlight illuminating the subjects. The models wear casual apparel including denim and patterned tops while smiling candidly toward the camera. The background shows a soft, sun-drenched landscape under an open sky.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Denim (50%)
Cream (30%)
Blush (20%)

Background

Agricultural Land

Context

Advertising Campaign