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  • ·Lucky Brand Spring 2025 campaign editorial by Benjo Arwas
Brand
Lucky Brand Jeans
ProjectLucky Brand | Spring 2025
Person wearing grey baseball cap and dark shirt with back text seated on a red motorcycle with sidecar on a dry dusty dirt path

Lucky Brand Jeans Lucky Brand | Spring 2025 2025

Associated creatives

Benjo Arwas
Benjo ArwasPhotographer
Camille Opp
Camille OppModel
Erin Eliopulos
Erin EliopulosModel
Lucas Ucedo
Lucas UcedoModel
Tehya Elam
Tehya ElamModel

Tags

person on motorcycleperson sitting on motorcyclemotorcycle and sidecarred motorcyclered motorcycle with sidecarsidecarperson wearing grey capgrey baseball capperson in dark shirtdark button down shirtlight wash denim jeansdenim jeansbrown bootsperson

Description

Captured by photographer Benjo Arwas for the Lucky Brand Spring 2025 project, this editorial image features a person seated on a vibrant red motorcycle with a sidecar. The subject wears a grey baseball cap, light wash denim jeans, brown boots, and a dark button-down shirt displaying graphic text across the back. They are positioned outdoors on an expansive dry dirt path under clear skies, with a sparse rolling landscape stretching into the background. The natural lighting highlights the textured dust and metallic finish of the motorcycle.

Style

Editorial, Vertical, Warm

Techniques

Analogue / film, Natural light

Industries

Luxury Automotive

Color

Jet Black (50%)
Light Grey (30%)
Camel (20%)

Background

Desert

Context

Advertising Campaign