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BrandLoewe
ProjectSpring 2026 Ad Campaign
Close-up portrait of model Nyawurh Chuol wearing a camel shearling trapper hat and mirrored shield sunglasses with the Loewe logo.

Loewe Spring 2026 Ad Campaign 2026

Associated creatives

Jack McCollough
Jack McColloughLoewe Creative Directors
Lazaro Hernandez
Lazaro HernandezLoewe Creative Directors
Talia Chetrit
Talia ChetritPhotographer
Julian Klincewicz
Julian KlincewiczDirector
Théodore Pellerin
Théodore PellerinCampaign Cast
Lil Yachty
Lil YachtyCampaign Cast
Laïka Blanc-Francard
Laïka Blanc-FrancardCampaign Cast
Beau Gadsdon
Beau GadsdonCampaign Cast
Nyawurh Chuol
Nyawurh ChuolCampaign Cast
Carin Herven
Carin HervenCampaign Cast
Siegfried Blanche
Siegfried BlancheCampaign Cast
Cosima von Bonin
Cosima von BoninCampaign Cast
Cosima von Bonin
Cosima von BoninArtist
Pointe Helbronner
Pointe HelbronnerLocation
Mont Blanc Massif
Mont Blanc MassifLocation

Tags

nyawurh chuolblack woman posingblack womanwoman posingshearling trapper hattrapper hatfleece ushanka hatushanka hatmirrored shield sunglassesmirrored sunglassesshield sunglassesvisor sunglasses

Description

A close-up campaign portrait features model Nyawurh Chuol wearing a textured camel fleece trapper hat with extended ear flaps and large mirrored shield sunglasses. Captured against a clean, light seamless studio background, the composition centers on symmetrical framing and soft, even beauty lighting. The prominent yellow Loewe serif logo is overlaid across the face and visor.

Style

Vertical, Commercial, Clean, Polished

Techniques

Typography, Beauty Light

Industries

Luxury Fashion Houses

Color

Camel (50%)
Silver (metallic) (20%)

Background

White Seamless

Context

Advertising Campaign