BrandLoewe
ProjectSpring 2026 Ad Campaign
Loewe Spring 2026 Ad Campaign 2026
Associated creatives
Jack McColloughLoewe Creative Directors
Lazaro HernandezLoewe Creative Directors
Talia ChetritPhotographer
Julian KlincewiczDirector
Théodore PellerinCampaign Cast
Lil YachtyCampaign Cast
Laïka Blanc-FrancardCampaign Cast
Beau GadsdonCampaign Cast
Nyawurh ChuolCampaign Cast
Carin HervenCampaign Cast
Siegfried BlancheCampaign Cast
Cosima von BoninCampaign Cast
Cosima von BoninArtist
Pointe HelbronnerLocation
Mont Blanc MassifLocation
Tags
Description
A close-up portrait of Lil Yachty for the Loewe Spring 2026 advertising campaign, photographed by Talia Chetrit at Pointe Helbronner. He wears a vibrant orange hooded jacket featuring an exaggerated high collar with black lining, complemented by braided cornrows and a single statement earring. The Loewe wordmark appears prominently in bright yellow typography across the neck area, set against a soft, overcast winter sky.
Style
Vertical, Commercial, Saturated, Graphic
Techniques
Typography, Soft Light
Industries
Luxury Fashion Houses
Color
Burnt Orange (60%)
Jet Black (30%)
Background
Overcast Sky
Context
Advertising Campaign