BrandLoewe
ProjectSpring 2026 Ad Campaign
Loewe Spring 2026 Ad Campaign 2026
Associated creatives
Jack McColloughLoewe Creative Directors
Lazaro HernandezLoewe Creative Directors
Talia ChetritPhotographer
Julian KlincewiczDirector
Théodore PellerinCampaign Cast
Lil YachtyCampaign Cast
Laïka Blanc-FrancardCampaign Cast
Beau GadsdonCampaign Cast
Nyawurh ChuolCampaign Cast
Carin HervenCampaign Cast
Siegfried BlancheCampaign Cast
Cosima von BoninCampaign Cast
Cosima von BoninArtist
Pointe HelbronnerLocation
Mont Blanc MassifLocation
Tags
Description
Artist Cosima von Bonin sits on a chair surrounded by an expanse of white snow in this campaign image for Loewe Spring 2026, photographed by Talia Chetrit. She is styled in a long black tailored coat, dark eyeglasses, and statement tall rubber boots transitioning from pink to coral red with translucent soles. A bold cyan-blue Loewe logo overlay is positioned prominently across the center of the frame. Soft, diffused natural light illuminates the high-key winter landscape, creating a stark visual contrast against the dark outerwear.
Style
Vertical, Commercial, Minimalist, Clean
Techniques
Natural light, Typography
Industries
Luxury Fashion Houses
Color
Rose (30%)
Jet Black (70%)
Background
Snowfield, Residential Building
Context
Advertising Campaign