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  • ·Loewe Spring 2026 campaign model in shearling coat
BrandLoewe
ProjectSpring 2026 Ad Campaign
Model lying on snowy ground wearing a brown plush shearling coat, black leggings, and holding a pale yellow Loewe handbag.

Loewe Spring 2026 Ad Campaign 2026

Associated creatives

Jack McCollough
Jack McColloughLoewe Creative Directors
Lazaro Hernandez
Lazaro HernandezLoewe Creative Directors
Talia Chetrit
Talia ChetritPhotographer
Julian Klincewicz
Julian KlincewiczDirector
Théodore Pellerin
Théodore PellerinCampaign Cast
Lil Yachty
Lil YachtyCampaign Cast
Laïka Blanc-Francard
Laïka Blanc-FrancardCampaign Cast
Beau Gadsdon
Beau GadsdonCampaign Cast
Nyawurh Chuol
Nyawurh ChuolCampaign Cast
Carin Herven
Carin HervenCampaign Cast
Siegfried Blanche
Siegfried BlancheCampaign Cast
Cosima von Bonin
Cosima von BoninCampaign Cast
Cosima von Bonin
Cosima von BoninArtist
Pointe Helbronner
Pointe HelbronnerLocation
Mont Blanc Massif
Mont Blanc MassifLocation

Tags

woman lying in snowwoman in shearling coatshearling coatfur coatplush coatyellow leather handbagyellow handbagleather shoulder bagblack leggings

Description

A top-down campaign photograph captures a woman lying reclined against a field of white snow. She wears an oversized camel and tan textured shearling coat with extended sleeves, paired with opaque black leggings and black kitten heels. A light yellow leather shoulder bag rests beside her arm, while the brand logo LOEWE appears in bright yellow lettering across the lower left side of the frame.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Camel (50%)
Jet Black (30%)
Butter (20%)

Background

Residential Building, Snowfield

Context

Advertising Campaign