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Brand
Loewe
ProjectSpring 2026 Ad Campaign
Model seated in the snow wearing a bright yellow knit sweater and slingback heels with a brown Loewe handbag.

Loewe Spring 2026 Ad Campaign 2026

Associated creatives

Jack McCollough
Jack McColloughLoewe Creative Directors
Lazaro Hernandez
Lazaro HernandezLoewe Creative Directors
Talia Chetrit
Talia ChetritPhotographer
Julian Klincewicz
Julian KlincewiczDirector
Théodore Pellerin
Théodore PellerinCampaign Cast
Lil Yachty
Lil YachtyCampaign Cast
Laïka Blanc-Francard
Laïka Blanc-FrancardCampaign Cast
Beau Gadsdon
Beau GadsdonCampaign Cast
Nyawurh Chuol
Nyawurh ChuolCampaign Cast
Carin Herven
Carin HervenCampaign Cast
Siegfried Blanche
Siegfried BlancheCampaign Cast
Cosima von Bonin
Cosima von BoninCampaign Cast
Cosima von Bonin
Cosima von BoninArtist
Pointe Helbronner
Pointe HelbronnerLocation
Mont Blanc Massif
Mont Blanc MassifLocation

Tags

yellow knit sweateryellow sweaterbrown leather handbagbrown suede bagleather handbagslingback heelswoman in snowmodel in snow

Description

A campaign photograph for Loewe Spring 2026 captured outdoors against a snowy landscape at the Mont Blanc Massif. A model rests one hand on her cheek while seated on the snow, dressed in a bright oversized yellow pullover knit with a high dark collar and draped with a textured black shearling wrap. In front of her sits a structured brown suede and leather top-handle handbag, and she wears white low-heeled slingbacks with black toe caps. The prominent red Loewe logo is overlaid across the left side of the frame under soft, diffused mountain light.