BrandLoewe
ProjectSpring 2026 Ad Campaign
Loewe Spring 2026 Ad Campaign 2026
Associated creatives
Jack McColloughLoewe Creative Directors
Lazaro HernandezLoewe Creative Directors
Talia ChetritPhotographer
Julian KlincewiczDirector
Théodore PellerinCampaign Cast
Lil YachtyCampaign Cast
Laïka Blanc-FrancardCampaign Cast
Beau GadsdonCampaign Cast
Nyawurh ChuolCampaign Cast
Carin HervenCampaign Cast
Siegfried BlancheCampaign Cast
Cosima von BoninCampaign Cast
Cosima von BoninArtist
Pointe HelbronnerLocation
Mont Blanc MassifLocation
Tags
Description
A campaign photograph for Loewe Spring 2026 captured outdoors against a snowy landscape at the Mont Blanc Massif. A model rests one hand on her cheek while seated on the snow, dressed in a bright oversized yellow pullover knit with a high dark collar and draped with a textured black shearling wrap. In front of her sits a structured brown suede and leather top-handle handbag, and she wears white low-heeled slingbacks with black toe caps. The prominent red Loewe logo is overlaid across the left side of the frame under soft, diffused mountain light.
Style
Vertical, Commercial, Graphic
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Golden Yellow (40%)
Jet Black (30%)
Chocolate (20%)
Background
Snowfield
Context
Advertising Campaign