Loewe Spring 2026 Ad Campaign 2026

About

A campaign photograph for Loewe Spring 2026 captured outdoors against a snowy landscape at the Mont Blanc Massif. A model rests one hand on her cheek while seated on the snow, dressed in a bright oversized yellow pullover knit with a high dark collar and draped with a textured black shearling wrap. In front of her sits a structured brown suede and leather top-handle handbag, and she wears white low-heeled slingbacks with black toe caps. The prominent red Loewe logo is overlaid across the left side of the frame under soft, diffused mountain light.