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BrandLoewe
ProjectSpring 2026 Ad Campaign
Model in a bright yellow sweater and textured black skirt posing in the snow with a dark suede Loewe handbag.

Loewe Spring 2026 Ad Campaign 2026

Associated creatives

Jack McCollough
Jack McColloughLoewe Creative Directors
Lazaro Hernandez
Lazaro HernandezLoewe Creative Directors
Talia Chetrit
Talia ChetritPhotographer
Julian Klincewicz
Julian KlincewiczDirector
Théodore Pellerin
Théodore PellerinCampaign Cast
Lil Yachty
Lil YachtyCampaign Cast
Laïka Blanc-Francard
Laïka Blanc-FrancardCampaign Cast
Beau Gadsdon
Beau GadsdonCampaign Cast
Nyawurh Chuol
Nyawurh ChuolCampaign Cast
Carin Herven
Carin HervenCampaign Cast
Siegfried Blanche
Siegfried BlancheCampaign Cast
Cosima von Bonin
Cosima von BoninCampaign Cast
Cosima von Bonin
Cosima von BoninArtist
Pointe Helbronner
Pointe HelbronnerLocation
Mont Blanc Massif
Mont Blanc MassifLocation

Tags

woman posing in snowwoman in snowwoman in yellow sweateryellow knit sweateryellow sweaterbrown suede handbagsuede handbagloewe handbagleather handbag

Description

A fashion campaign photograph for Loewe's Spring 2026 collection photographed by Talia Chetrit. A woman sits posed in a sprawling white snowfield resting her chin on her hand beside a structured brown suede handbag. She wears an oversized golden yellow knit sweater over an orange collar, an asymmetrical textured black shearling skirt, and white two-tone strap kitten heels. Prominent red typography spelling 'LOEWE' is positioned in the upper left side of the frame against the soft, diffused snow.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Golden Yellow (40%)
Espresso (20%)
Jet Black (30%)

Background

Snowfield

Context

Advertising Campaign