BrandLoewe
ProjectSpring 2026 Ad Campaign
Loewe Spring 2026 Ad Campaign 2026
Associated creatives
Jack McColloughLoewe Creative Directors
Lazaro HernandezLoewe Creative Directors
Talia ChetritPhotographer
Julian KlincewiczDirector
Théodore PellerinCampaign Cast
Lil YachtyCampaign Cast
Laïka Blanc-FrancardCampaign Cast
Beau GadsdonCampaign Cast
Nyawurh ChuolCampaign Cast
Carin HervenCampaign Cast
Siegfried BlancheCampaign Cast
Cosima von BoninCampaign Cast
Cosima von BoninArtist
Pointe HelbronnerLocation
Mont Blanc MassifLocation
Tags
Description
A tight frontal portrait of artist Cosima von Bonin photographed against an overcast, snowy mountain setting for the Loewe Spring 2026 advertising campaign. She wears thick-rimmed, semi-translucent brown rectangular eyeglasses and a heavy dark textured coat, with visible breath condensing in the cold air. The vibrant red Loewe serif logo is overlaid directly across the lower portion of her face. The lighting is diffused and natural, highlighting fine facial texture and moisture droplets on her skin and hair.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Off-Black (50%)
Caramel (30%)
Background
Snowfield
Context
Advertising Campaign