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BrandLoewe
ProjectSpring 2026 Ad Campaign
Frosted fruit and sculpted white objects arranged on a snow-filled black perforated mat with red Loewe logo text.

Loewe Spring 2026 Ad Campaign 2026

Associated creatives

Jack McCollough
Jack McColloughLoewe Creative Directors
Lazaro Hernandez
Lazaro HernandezLoewe Creative Directors
Talia Chetrit
Talia ChetritPhotographer
Julian Klincewicz
Julian KlincewiczDirector
Théodore Pellerin
Théodore PellerinCampaign Cast
Lil Yachty
Lil YachtyCampaign Cast
Laïka Blanc-Francard
Laïka Blanc-FrancardCampaign Cast
Beau Gadsdon
Beau GadsdonCampaign Cast
Nyawurh Chuol
Nyawurh ChuolCampaign Cast
Carin Herven
Carin HervenCampaign Cast
Siegfried Blanche
Siegfried BlancheCampaign Cast
Cosima von Bonin
Cosima von BoninCampaign Cast
Cosima von Bonin
Cosima von BoninArtist
Pointe Helbronner
Pointe HelbronnerLocation
Mont Blanc Massif
Mont Blanc MassifLocation

Tags

frosted fruit still lifefrosted fruitfrosted grapessugar coated fruitsculpted crab clawceramic claw sculpturewhite claw proppassion fruitred loewe logoloewe typography

Description

A top-down still life composition from the Loewe Spring 2026 advertising campaign photographed by Talia Chetrit. Various frosted fruits, including passion fruit, grapes, and berries, are arranged alongside smooth white sculpted claw pieces on a black perforated rubber mat filled with snow or crushed ice. Prominent red Loewe typography is centered over the grid-like geometric arrangement.

Style

Vertical, Commercial, Tactile, Graphic

Techniques

Typography

Industries

Luxury Fashion Houses

Color

Amber (30%)
Pure White (30%)
Sage (20%)

Background

Geometric Pattern

Context

Advertising Campaign