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Brand
Loewe
ProjectSpring 2026 Ad Campaign
A Loewe plaid patterned handbag resting on the hood of a bright yellow car surrounded by icy snow.

Loewe Spring 2026 Ad Campaign 2026

Associated creatives

Jack McCollough
Jack McColloughLoewe Creative Directors
Lazaro Hernandez
Lazaro HernandezLoewe Creative Directors
Talia Chetrit
Talia ChetritPhotographer
Julian Klincewicz
Julian KlincewiczDirector
Théodore Pellerin
Théodore PellerinCampaign Cast
Lil Yachty
Lil YachtyCampaign Cast
Laïka Blanc-Francard
Laïka Blanc-FrancardCampaign Cast
Beau Gadsdon
Beau GadsdonCampaign Cast
Nyawurh Chuol
Nyawurh ChuolCampaign Cast
Carin Herven
Carin HervenCampaign Cast
Siegfried Blanche
Siegfried BlancheCampaign Cast
Cosima von Bonin
Cosima von BoninCampaign Cast
Cosima von Bonin
Cosima von BoninArtist
Pointe Helbronner
Pointe HelbronnerLocation
Mont Blanc Massif
Mont Blanc MassifLocation

Tags

loewe puzzle bagloewe bagplaid handbagcheck pattern bagdesigner handbagyellow car hoodyellow car

Description

A high-angle commercial photograph from the Loewe Spring 2026 campaign captured by photographer Talia Chetrit. The shot centers on a Loewe Puzzle bag resting across the vibrant yellow hood and frost-covered windshield of a car. The bag is crafted with an eye-catching geometric mix of black-and-white buffalo check and orange-and-blue plaid panels with a smooth black top handle. Bright natural sunlight creates crisp, defined shadows on the vehicle's surface, while the bold red Loewe logo is overlaid across the composition.