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Model in an oversized grey checked jacket kneeling on a bright red tarp in the snow with a Loewe handbag.

Loewe Spring 2026 Ad Campaign 2026

About

Captured for the Loewe Spring 2026 Ad Campaign, this image shows a model posed kneeling on a vibrant red sheet atop a snow-covered alpine terrain. She wears a structured, cocoon-silhouette checked jacket combined with sleek black leggings, sculptural black heels, and holds a geometric multi-patterned handbag. Natural, diffused overcast light illuminates the high-contrast composition against the white snowfield, with cyan Loewe branding set on the right side.

Brand

Loewe

Project

Loewe Spring 2026 Ad Campaign 2026

Keywords

east asian woman kneelingeast asian womanwoman kneelinghoundstooth jacketoversized jacketloewe handbagpatterned handbagblack heels

Credits

Jack McCollough
Loewe Creative Directors
Lazaro Hernandez
Loewe Creative Directors
Talia Chetrit
Photographer
Julian Klincewicz
Director

Styles

HorizontalCommercialGraphic

Techniques

Natural light

Industries

Luxury Fashion Houses

Background

Snowfield

Context

Advertising Campaign
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