Logo
  • Home
  • ·Media
  • ·Loewe Spring 2026 Ad Campaign with Checked Jacket
BrandLoewe
ProjectSpring 2026 Ad Campaign
Model in an oversized grey checked jacket kneeling on a bright red tarp in the snow with a Loewe handbag.

Loewe Spring 2026 Ad Campaign 2026

Associated creatives

Jack McCollough
Jack McColloughLoewe Creative Directors
Lazaro Hernandez
Lazaro HernandezLoewe Creative Directors
Talia Chetrit
Talia ChetritPhotographer
Julian Klincewicz
Julian KlincewiczDirector
Théodore Pellerin
Théodore PellerinCampaign Cast
Lil Yachty
Lil YachtyCampaign Cast
Laïka Blanc-Francard
Laïka Blanc-FrancardCampaign Cast
Beau Gadsdon
Beau GadsdonCampaign Cast
Nyawurh Chuol
Nyawurh ChuolCampaign Cast
Carin Herven
Carin HervenCampaign Cast
Siegfried Blanche
Siegfried BlancheCampaign Cast
Cosima von Bonin
Cosima von BoninCampaign Cast
Cosima von Bonin
Cosima von BoninArtist
Pointe Helbronner
Pointe HelbronnerLocation
Mont Blanc Massif
Mont Blanc MassifLocation

Tags

east asian woman kneelingeast asian womanwoman kneelinghoundstooth jacketoversized jacketloewe handbagpatterned handbagblack heels

Description

Captured for the Loewe Spring 2026 Ad Campaign, this image shows a model posed kneeling on a vibrant red sheet atop a snow-covered alpine terrain. She wears a structured, cocoon-silhouette checked jacket combined with sleek black leggings, sculptural black heels, and holds a geometric multi-patterned handbag. Natural, diffused overcast light illuminates the high-contrast composition against the white snowfield, with cyan Loewe branding set on the right side.

Style

Horizontal, Commercial, Graphic

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Charcoal (50%)
Jet Black (40%)

Background

Snowfield

Context

Advertising Campaign