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Brand
Loewe
ProjectSpring 2026 Ad Campaign
A pale blue Loewe leather handbag rests on the wet glass roof of a red car in a snowy alpine setting with yellow brand typography.

Loewe Spring 2026 Ad Campaign 2026

Associated creatives

Jack McCollough
Jack McColloughLoewe Creative Directors
Lazaro Hernandez
Lazaro HernandezLoewe Creative Directors
Talia Chetrit
Talia ChetritPhotographer
Julian Klincewicz
Julian KlincewiczDirector
Théodore Pellerin
Théodore PellerinCampaign Cast
Lil Yachty
Lil YachtyCampaign Cast
Laïka Blanc-Francard
Laïka Blanc-FrancardCampaign Cast
Beau Gadsdon
Beau GadsdonCampaign Cast
Nyawurh Chuol
Nyawurh ChuolCampaign Cast
Carin Herven
Carin HervenCampaign Cast
Siegfried Blanche
Siegfried BlancheCampaign Cast
Cosima von Bonin
Cosima von BoninCampaign Cast
Cosima von Bonin
Cosima von BoninArtist
Pointe Helbronner
Pointe HelbronnerLocation
Mont Blanc Massif
Mont Blanc MassifLocation

Tags

loewe handbagloewe bagpowder blue handbaglight blue leather handbagleather handbagtop handle bagred carred vehicle

Description

A still from the Loewe Spring 2026 advertising campaign featuring a structured powder blue leather top-handle handbag resting on the glass sunroof of a bright red car. Droplets of melted snow and rain speckle the glass surface, reflecting the overcast daylight. A snowy alpine backdrop creates a cold, minimalist environment behind the vehicle. Bold yellow serif typography reading 'LOEWE' is overlaid across the center of the frame.