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  • ·Loewe Spring 2026 Ad Campaign Purple Jacket
BrandLoewe
ProjectSpring 2026 Ad Campaign
Model wearing a structured purple hooded technical jacket with yellow Loewe typography across the chest against a pale sky.

Loewe Spring 2026 Ad Campaign 2026

Associated creatives

Jack McCollough
Jack McColloughLoewe Creative Directors
Lazaro Hernandez
Lazaro HernandezLoewe Creative Directors
Talia Chetrit
Talia ChetritPhotographer
Julian Klincewicz
Julian KlincewiczDirector
Théodore Pellerin
Théodore PellerinCampaign Cast
Lil Yachty
Lil YachtyCampaign Cast
Laïka Blanc-Francard
Laïka Blanc-FrancardCampaign Cast
Beau Gadsdon
Beau GadsdonCampaign Cast
Nyawurh Chuol
Nyawurh ChuolCampaign Cast
Carin Herven
Carin HervenCampaign Cast
Siegfried Blanche
Siegfried BlancheCampaign Cast
Cosima von Bonin
Cosima von BoninCampaign Cast
Cosima von Bonin
Cosima von BoninArtist
Pointe Helbronner
Pointe HelbronnerLocation
Mont Blanc Massif
Mont Blanc MassifLocation

Tags

man in purple jacketpurple technical jacketpurple jackethooded technical jackethooded jacketpurple balaclava hoodbalaclava hood

Description

A close portrait from the Loewe Spring 2026 Ad Campaign photographed by Talia Chetrit under the creative direction of Jack McCollough and Lazaro Hernandez. A male model gazes directly at the camera framed tightly by an integrated hood and high collar. He wears an avant-garde purple technical jacket unzipped slightly at the waist to reveal the abdomen. Bold yellow Loewe lettering is superimposed across the center chest against a clean, diffused overcast background.

Style

Vertical, Commercial, Graphic

Techniques

Typography, Soft Light

Industries

Luxury Fashion Houses

Color

Violet (80%)

Background

Overcast Sky

Context

Advertising Campaign