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BrandLoewe
ProjectSpring 2026 Ad Campaign
Close-up of a translucent rubber rain boot with bright yellow fuzzy lining on a snow-dusted metal grate, featuring the blue Loewe logo.

Loewe Spring 2026 Ad Campaign 2026

Associated creatives

Jack McCollough
Jack McColloughLoewe Creative Directors
Lazaro Hernandez
Lazaro HernandezLoewe Creative Directors
Talia Chetrit
Talia ChetritPhotographer
Julian Klincewicz
Julian KlincewiczDirector
Théodore Pellerin
Théodore PellerinCampaign Cast
Lil Yachty
Lil YachtyCampaign Cast
Laïka Blanc-Francard
Laïka Blanc-FrancardCampaign Cast
Beau Gadsdon
Beau GadsdonCampaign Cast
Nyawurh Chuol
Nyawurh ChuolCampaign Cast
Carin Herven
Carin HervenCampaign Cast
Siegfried Blanche
Siegfried BlancheCampaign Cast
Cosima von Bonin
Cosima von BoninCampaign Cast
Cosima von Bonin
Cosima von BoninArtist
Pointe Helbronner
Pointe HelbronnerLocation
Mont Blanc Massif
Mont Blanc MassifLocation

Tags

translucent rubber boottranslucent bootrubber bootyellow rain bootyellow bootrain bootwellington bootfuzzy yellow liningyellow lining

Description

A close-up shot from the Loewe Spring 2026 advertising campaign captures a translucent rubber boot layered over a fuzzy bright yellow sock lining. The subject stands on a dark perforated metal grate lightly dusted with snow against an alpine snowfield background. A dark coat hem drops down behind the calf while subtle snowflakes drift through the frame. The blue Loewe wordmark is emblazoned across the boot shaft.

Style

Vertical, Commercial, Cool

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Lemon (30%)
Jet Black (40%)
Off-White (30%)

Background

Snowfield

Context

Advertising Campaign