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BrandLoewe
ProjectSpring 2026 Ad Campaign
Black Loewe leather handbag with a black leather crustacean charm on a metal grate against a wire fence and snowy mountains.

Loewe Spring 2026 Ad Campaign 2026

Associated creatives

Jack McCollough
Jack McColloughLoewe Creative Directors
Lazaro Hernandez
Lazaro HernandezLoewe Creative Directors
Talia Chetrit
Talia ChetritPhotographer
Julian Klincewicz
Julian KlincewiczDirector
Théodore Pellerin
Théodore PellerinCampaign Cast
Lil Yachty
Lil YachtyCampaign Cast
Laïka Blanc-Francard
Laïka Blanc-FrancardCampaign Cast
Beau Gadsdon
Beau GadsdonCampaign Cast
Nyawurh Chuol
Nyawurh ChuolCampaign Cast
Carin Herven
Carin HervenCampaign Cast
Siegfried Blanche
Siegfried BlancheCampaign Cast
Cosima von Bonin
Cosima von BoninCampaign Cast
Cosima von Bonin
Cosima von BoninArtist
Pointe Helbronner
Pointe HelbronnerLocation
Mont Blanc Massif
Mont Blanc MassifLocation

Tags

black leather handbagblack handbagleather handbagdesigner handbagleather crab charmcrustacean charmbag charm

Description

A still life composition from the Loewe Spring 2026 Ad Campaign showcasing a black leather handbag resting on a metallic diamond plate surface. A sculptural black leather crustacean charm emerges from the open interior of the bag, contrasting against a vibrant teal lining. In the background, a grid metal security fence looks out toward a snowy alpine mountain landscape under natural diffuse light. Prominent yellow typographic branding overlays the center of the frame.

Style

Vertical, Commercial

Techniques

Natural light, Typography

Industries

Luxury Fashion Houses

Color

Jet Black (90%)

Background

Mountain

Context

Advertising Campaign