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BrandLoewe
ProjectSpring 2026 Ad Campaign
Lil Yachty wearing an oversized orange puffer jacket against a snowy alpine backdrop in a Loewe campaign.

Loewe Spring 2026 Ad Campaign 2026

Associated creatives

Jack McCollough
Jack McColloughLoewe Creative Directors
Lazaro Hernandez
Lazaro HernandezLoewe Creative Directors
Talia Chetrit
Talia ChetritPhotographer
Julian Klincewicz
Julian KlincewiczDirector
Théodore Pellerin
Théodore PellerinCampaign Cast
Lil Yachty
Lil YachtyCampaign Cast
Laïka Blanc-Francard
Laïka Blanc-FrancardCampaign Cast
Beau Gadsdon
Beau GadsdonCampaign Cast
Nyawurh Chuol
Nyawurh ChuolCampaign Cast
Carin Herven
Carin HervenCampaign Cast
Siegfried Blanche
Siegfried BlancheCampaign Cast
Cosima von Bonin
Cosima von BoninCampaign Cast
Cosima von Bonin
Cosima von BoninArtist
Pointe Helbronner
Pointe HelbronnerLocation
Mont Blanc Massif
Mont Blanc MassifLocation

Tags

lil yachtylil yachty posingblack man posingblack manman posingoversized orange jacketorange puffer jacketorange jacketorange outerwearsculptural parka

Description

Lil Yachty poses angled forward against a snowy alpine landscape for the Loewe Spring 2026 advertising campaign photographed by Talia Chetrit. He wears a voluminous, sculptural orange outerwear jacket featuring an exaggerated high standing collar, structured shoulder panels, and oversized flap pockets paired with black trousers. Bold yellow Loewe typographic branding is overlaid across the center of the frame against the soft, overcast daylight of the mountain terrain.

Style

Vertical, Commercial, Graphic, Saturated

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (40%)
Burnt Orange (60%)

Background

Snowfield

Context

Advertising Campaign