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  • ·Loewe Spring 2026 Campaign Yellow Trousers in Snow
BrandLoewe
ProjectSpring 2026 Ad Campaign
Shirtless man seen from behind wearing vibrant yellow trousers and brown fur mittens against a snowfield in a Loewe campaign.

Loewe Spring 2026 Ad Campaign 2026

Associated creatives

Jack McCollough
Jack McColloughLoewe Creative Directors
Lazaro Hernandez
Lazaro HernandezLoewe Creative Directors
Talia Chetrit
Talia ChetritPhotographer
Julian Klincewicz
Julian KlincewiczDirector
Théodore Pellerin
Théodore PellerinCampaign Cast
Lil Yachty
Lil YachtyCampaign Cast
Laïka Blanc-Francard
Laïka Blanc-FrancardCampaign Cast
Beau Gadsdon
Beau GadsdonCampaign Cast
Nyawurh Chuol
Nyawurh ChuolCampaign Cast
Carin Herven
Carin HervenCampaign Cast
Siegfried Blanche
Siegfried BlancheCampaign Cast
Cosima von Bonin
Cosima von BoninCampaign Cast
Cosima von Bonin
Cosima von BoninArtist
Pointe Helbronner
Pointe HelbronnerLocation
Mont Blanc Massif
Mont Blanc MassifLocation

Tags

yellow trousersyellow pantsfur mittensbrown fur mittensshirtless manshirtless man from behindman in yellow pants

Description

A shirtless male model is captured from behind standing in deep alpine snow for the Loewe Spring 2026 advertising campaign photographed by Talia Chetrit. He wears tailored bright yellow trousers paired with plush brown fur mittens positioned near his lower back. Bright blue typographic branding for Loewe is centered horizontally across the mid-frame over his waistband. The diffuse, overcast daylight illuminates the snowy terrain and highlights the clean contrast between the bare skin, vibrant yellow fabric, and white alpine backdrop.

Style

Vertical, Commercial

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Golden Yellow (70%)
Chocolate (30%)

Background

Snowfield

Context

Advertising Campaign