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Shirtless man seen from behind wearing vibrant yellow trousers and brown fur mittens against a snowfield in a Loewe campaign.

Loewe Spring 2026 Ad Campaign 2026

About

A shirtless male model is captured from behind standing in deep alpine snow for the Loewe Spring 2026 advertising campaign photographed by Talia Chetrit. He wears tailored bright yellow trousers paired with plush brown fur mittens positioned near his lower back. Bright blue typographic branding for Loewe is centered horizontally across the mid-frame over his waistband. The diffuse, overcast daylight illuminates the snowy terrain and highlights the clean contrast between the bare skin, vibrant yellow fabric, and white alpine backdrop.

Brand

Loewe

Project

Loewe Spring 2026 Ad Campaign 2026

Keywords

yellow trousersyellow pantsfur mittensbrown fur mittensshirtless manshirtless man from behindman in yellow pants

Credits

Jack McCollough
Loewe Creative Directors
Lazaro Hernandez
Loewe Creative Directors
Talia Chetrit
Photographer
Julian Klincewicz
Director

Styles

VerticalCommercial

Techniques

Natural light

Industries

Luxury Fashion Houses

Background

Snowfield

Context

Advertising Campaign
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