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BrandLoewe
ProjectSpring 2026 Ad Campaign
Close-up portrait of a woman biting a translucent blue ice bar, wearing a green floral high-neck top with yellow Loewe typography.

Loewe Spring 2026 Ad Campaign 2026

Associated creatives

Jack McCollough
Jack McColloughLoewe Creative Directors
Lazaro Hernandez
Lazaro HernandezLoewe Creative Directors
Talia Chetrit
Talia ChetritPhotographer
Julian Klincewicz
Julian KlincewiczDirector
Théodore Pellerin
Théodore PellerinCampaign Cast
Lil Yachty
Lil YachtyCampaign Cast
Laïka Blanc-Francard
Laïka Blanc-FrancardCampaign Cast
Beau Gadsdon
Beau GadsdonCampaign Cast
Nyawurh Chuol
Nyawurh ChuolCampaign Cast
Carin Herven
Carin HervenCampaign Cast
Siegfried Blanche
Siegfried BlancheCampaign Cast
Cosima von Bonin
Cosima von BoninCampaign Cast
Cosima von Bonin
Cosima von BoninArtist
Pointe Helbronner
Pointe HelbronnerLocation
Mont Blanc Massif
Mont Blanc MassifLocation

Tags

woman biting blue popsiclewoman with popsicle in mouthblue ice popsicleblue ice blockgreen floral high neck topgreen floral turtleneckfloral print top

Description

A close-up campaign portrait for Loewe's Spring 2026 collection photographed by Talia Chetrit. The subject looks directly toward the camera while biting a melting, translucent cyan-blue ice bar with a visible drop of water dripping from the edge. She is styled in a high-neck green top featuring an intricate white floral pattern against a seamless white studio background. Bright yellow serif typography displaying the Loewe logo is overlaid across the left side of her face.

Style

Vertical, Commercial, playful, Clean

Techniques

Beauty Light

Industries

Luxury Fashion Houses

Color

Forest Green (50%)
Sky Blue (20%)

Background

White Seamless, Residential Building

Context

Advertising Campaign