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BrandLoewe
ProjectSpring 2026 Ad Campaign
Model kneeling on a bright red tarp in the snow wearing an oversized houndstooth jacket and holding a plaid Loewe bag.

Loewe Spring 2026 Ad Campaign 2026

Associated creatives

Jack McCollough
Jack McColloughLoewe Creative Directors
Lazaro Hernandez
Lazaro HernandezLoewe Creative Directors
Talia Chetrit
Talia ChetritPhotographer
Julian Klincewicz
Julian KlincewiczDirector
Théodore Pellerin
Théodore PellerinCampaign Cast
Lil Yachty
Lil YachtyCampaign Cast
Laïka Blanc-Francard
Laïka Blanc-FrancardCampaign Cast
Beau Gadsdon
Beau GadsdonCampaign Cast
Nyawurh Chuol
Nyawurh ChuolCampaign Cast
Carin Herven
Carin HervenCampaign Cast
Siegfried Blanche
Siegfried BlancheCampaign Cast
Cosima von Bonin
Cosima von BoninCampaign Cast
Cosima von Bonin
Cosima von BoninArtist
Pointe Helbronner
Pointe HelbronnerLocation
Mont Blanc Massif
Mont Blanc MassifLocation

Tags

east asian woman kneelingeast asian womanwoman kneelinghoundstooth jacketballoon sleeve jacketoversized jacketloewe puzzle bagplaid handbagtartan handbag

Description

An advertising campaign image for Loewe's Spring 2026 collection, photographed by Talia Chetrit. An East Asian model kneels on a vibrant red tarp spread across a snowy landscape, gazing directly toward the camera with slicked-back dark hair. She wears an oversized, sculptural houndstooth jacket with voluminous sleeves, paired with black tights and black strap heels. Resting at her waist is a Loewe Puzzle bag paneled in vibrant tartan and check patterns, set beneath bold blue Loewe logo typography across the center.

Style

Vertical, Commercial, Graphic

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Charcoal (40%)

Background

Snowfield

Context

Advertising Campaign