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  • ·Lil Yachty in Loewe Spring 2026 Ad Campaign
BrandLoewe
ProjectSpring 2026 Ad Campaign
Lil Yachty wearing a long black coat and yellow boots in a snowy mountain landscape for Loewe.

Loewe Spring 2026 Ad Campaign 2026

Associated creatives

Jack McCollough
Jack McColloughLoewe Creative Directors
Lazaro Hernandez
Lazaro HernandezLoewe Creative Directors
Talia Chetrit
Talia ChetritPhotographer
Julian Klincewicz
Julian KlincewiczDirector
Théodore Pellerin
Théodore PellerinCampaign Cast
Lil Yachty
Lil YachtyCampaign Cast
Laïka Blanc-Francard
Laïka Blanc-FrancardCampaign Cast
Beau Gadsdon
Beau GadsdonCampaign Cast
Nyawurh Chuol
Nyawurh ChuolCampaign Cast
Carin Herven
Carin HervenCampaign Cast
Siegfried Blanche
Siegfried BlancheCampaign Cast
Cosima von Bonin
Cosima von BoninCampaign Cast
Cosima von Bonin
Cosima von BoninArtist
Pointe Helbronner
Pointe HelbronnerLocation
Mont Blanc Massif
Mont Blanc MassifLocation

Tags

lil yachtyblack man in snowblack man standingblack manlong black coatblack overcoatdouble breasted coatyellow bootsyellow rubber bootsblue tote bagblue handbag

Description

Musician Lil Yachty is photographed outdoors in an alpine snowfield for the Loewe Spring 2026 ad campaign. He stands facing forward in deep white snow amidst falling snowflakes, dressed in a heavy double-breasted black overcoat, pale yellow translucent boots, and holding a blue and black handbag. The bold red Loewe brand logo is centered across his body against the high-contrast monochrome winter landscape. The scene is shot under flat, overcast natural light in the Mont Blanc massif.

Style

Vertical, Commercial, Cool

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Mustard (20%)

Background

Snowfield, Residential Building

Context

Advertising Campaign