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Brand
Loewe
ProjectSpring 2026 Ad Campaign
Blue suede and black leather Loewe handbag sitting inside a black crinkled tote bag against a snowy mountain backdrop.

Loewe Spring 2026 Ad Campaign 2026

Associated creatives

Jack McCollough
Jack McColloughLoewe Creative Directors
Lazaro Hernandez
Lazaro HernandezLoewe Creative Directors
Talia Chetrit
Talia ChetritPhotographer
Julian Klincewicz
Julian KlincewiczDirector
Théodore Pellerin
Théodore PellerinCampaign Cast
Lil Yachty
Lil YachtyCampaign Cast
Laïka Blanc-Francard
Laïka Blanc-FrancardCampaign Cast
Beau Gadsdon
Beau GadsdonCampaign Cast
Nyawurh Chuol
Nyawurh ChuolCampaign Cast
Carin Herven
Carin HervenCampaign Cast
Siegfried Blanche
Siegfried BlancheCampaign Cast
Cosima von Bonin
Cosima von BoninCampaign Cast
Cosima von Bonin
Cosima von BoninArtist
Pointe Helbronner
Pointe HelbronnerLocation
Mont Blanc Massif
Mont Blanc MassifLocation

Tags

blue suede handbagblue leather toteroyal blue handbagblue tote bagblue handbagdesigner tote bagblack crinkled bagblack utility tote

Description

A luxury royal blue suede and black leather tote bag is featured outdoors against a misty alpine background of snowy mountains and evergreen trees. The structured handbag sits inside a glossy, crinkled black utility tote on snow-covered ground. Bold yellow 'LOEWE' branding is centrally overlaid across the body of the handbag.