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BrandLoewe x On
ProjectFall 2023 Ad Campaign
Close-up of a purple Loewe x On sneaker worn on a foot against a neutral studio background with bold brand typography.

Loewe x On Fall 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Thibaut Grevet
Thibaut GrevetPhotographer
Yonghon Huh
Yonghon HuhTalent
Roy Kaneza
Roy KanezaTalent
Hortense de Gromard
Hortense de GromardTalent
Cindy Dos Reis
Cindy Dos ReisTalent
Stefan Crainic
Stefan CrainicTalent
Amna Al Qubaisi
Amna Al QubaisiTalent
and Liu Hong
and Liu HongTalent
Ryan Chappell
Ryan ChappellChoreographer
Karim Belghiran
Karim BelghiranHair
Erin Green
Erin GreenMakeup
Ibby Njoya
Ibby NjoyaSet Designer

Tags

purple sneakerpurple running shoesneakerrunning shoeloewe x on sneakerpurple athletic shoedesigner sneakerathletic footwear

Description

An advertising campaign visual for the Loewe x On Fall 2023 collaboration, photographed by Thibaut Grevet. The composition features a profile close-up of a purple low-top athletic sneaker with a sculpted Cloudtec-style sole worn on a foot. A white, raw-hemmed textile is draped above the ankle against a clean neutral studio background. Prominent black typography frames the composition, featuring the Loewe logotype at the top and the On logo in the lower corner.

Style

Vertical, Commercial, Minimalist, Graphic

Techniques

Hard Light

Industries

Footwear

Color

Lilac (60%)
Off-White (30%)

Background

Coloured Seamless, Rooftop

Context

Advertising Campaign