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  • ·Loewe x On Fall 2023 Campaign by Thibaut Grevet
BrandLoewe x On
ProjectFall 2023 Ad Campaign
A silhouetted man in mid-air wearing dark trousers and bright lime green sneakers against a minimalist neutral studio background.

Loewe x On Fall 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Thibaut Grevet
Thibaut GrevetPhotographer
Yonghon Huh
Yonghon HuhTalent
Roy Kaneza
Roy KanezaTalent
Hortense de Gromard
Hortense de GromardTalent
Cindy Dos Reis
Cindy Dos ReisTalent
Stefan Crainic
Stefan CrainicTalent
Amna Al Qubaisi
Amna Al QubaisiTalent
and Liu Hong
and Liu HongTalent
Ryan Chappell
Ryan ChappellChoreographer
Karim Belghiran
Karim BelghiranHair
Erin Green
Erin GreenMakeup
Ibby Njoya
Ibby NjoyaSet Designer

Tags

man suspended in airman in mid airmale model jumpinglime green sneakersgreen sneakerssneakersblack trouserstrousers

Description

This striking commercial image for the Loewe x On Fall 2023 ad campaign was photographed by Thibaut Grevet, featuring set design by Ibby Njoya and choreography by Ryan Chappell. The composition captures a male figure dynamically suspended mid-air in a dramatic silhouette against a clean, neutral studio backdrop. The subject wears dark trousers paired with vibrant lime green athletic sneakers that provide a sharp contrast. Large white typography branding is integrated into the composition, framing the central action. The lighting emphasizes the strong graphical lines of the pose and the distinctive footwear.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

Sportswear

Color

Lime (20%)
Jet Black (80%)

Background

White Seamless

Context

Advertising Campaign