Logo
  • Home
  • ·Media
  • ·Loewe x On Fall 2023 Campaign Editorial Portrait
BrandLoewe x On
ProjectFall 2023 Ad Campaign
Woman wearing an oversized white shirt dress and black athletic sneakers leaning against an architectural concrete pillar outdoors.

Loewe x On Fall 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Thibaut Grevet
Thibaut GrevetPhotographer
Yonghon Huh
Yonghon HuhTalent
Roy Kaneza
Roy KanezaTalent
Hortense de Gromard
Hortense de GromardTalent
Cindy Dos Reis
Cindy Dos ReisTalent
Stefan Crainic
Stefan CrainicTalent
Amna Al Qubaisi
Amna Al QubaisiTalent
and Liu Hong
and Liu HongTalent
Ryan Chappell
Ryan ChappellChoreographer
Karim Belghiran
Karim BelghiranHair
Erin Green
Erin GreenMakeup
Ibby Njoya
Ibby NjoyaSet Designer

Tags

woman wearing white shirt dresswhite shirt dressshirt dresswoman in white dressblack athletic sneakersathletic sneakersblack sneakerswoman leaning against pillar

Description

This portrait from the Loewe x On Fall 2023 ad campaign, photographed by Thibaut Grevet with creative direction by Jonathan Anderson, features a woman posing against a structured architectural concrete background. She wears an oversized white pleated-front shirt dress paired with black athletic sneakers. The lighting creates sharp diagonal shadows across the textured concrete facade, highlighting the contrast between the garments and the environment. Set design by Ibby Njoya and styling contributions complete the minimal composition.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Sportswear

Color

Pure White (60%)
Jet Black (40%)

Background

Residential Building

Context

Advertising Campaign