Loewe x On Fall 2023 Ad Campaign 2023

Description

A woman bends forward over a dark green public water fountain, letting running water wash over her face as her wet hair cascades downward. She wears a black sports bra with striped elastic detailing, black athletic shorts, and pale chartreuse green running sneakers with perforated soles. Captured outdoors in soft daylight against a plain concrete curb and pale stucco wall, the pavement reflects the splashed water below. The campaign image was photographed by Thibaut Grevet under the creative direction of Jonathan Anderson for the Loewe x On collaboration.

Style

Vertical, Commercial, Raw

Techniques

Natural light

Industries

Sportswear

Color

Background

Street

Context

Advertising Campaign